10 day SEO Guide to Supercharge your Online Business - Header Tag (Hx Tags)
Written on 12:51 AM by Mrudula
Having a clearly defined H1 Header tag on a page says the search engines, "Here is the primary subject of this page.", which will help your rankings for that phrase & also Well-written header text informs visitors and helps them navigate through your page - maybe keeping them at your site longer
It's important to have only one H1 tag per page. You can certainly have multiple headlines appearing on a page, but only ONE of them should actually be inside the H1 tag, and that should be your primary key phrase targeted for that page. Having multiple H1 tags may now actually be subject to a penalty by the search engines, and is seen in the same light as "keyword stuffing".
If you feel there are valid reasons to use multiple headlines, and in many cases there are, then use H2 tags, H3 tags etc.. or use bolded text in the same size as the header text. Your readers will see the same thing, but the search engines will only see one H1 tag.
Don't confuse header tags with the HEAD section of your Web page. Header tags belong in the BODY section of your document.
Use the HEAD section for your TITLE and META tags.
The most important header tag is the H1 tag: its content should approximate the content in your document TITLE. Use the
subheadings under the H1 tag to indicate different document sections.
Use header tags as a navigational aid on long pages to help visitors quickly scan page content. They can easily determine
where new topics are introduced and find what they're interested in.
All over the World
India
Andhara Pradesh
Hyderabad
Old City
Charminar Road
Bangels bazar
All other things being completely equal, I believe that the page with a higher keyword relevance percentage in the header tag would win the better SERP. Remove non relevant words from the header, and you raise that relevance percentage.
People don't read the same way online as they do in print. They're more apt to scan a document quickly and move on if it doesn't catch their interest. Web site visitors use document headings and subheadings to scan the page for interesting content.
Long pages full of unbroken text look pretty boring online, so use header tags to pique visitors' interest in your content sections. Header content describes what's on your page, so make sure it's descriptive and compelling.
But remember that you can also use header tags to appeal to search engines. Some search engines analyze text inside header tags and use it to rank Web pages. They assume that anything important enough to put in larger text is also relevant to the
page's content.
The H1 tag is by far the most important: it describes the purpose of the whole site. Search engine spiders will use it to score your page's relevancy. Make it a more succinct version of your page's TITLE tag and include important keywords. The sub headers decline in importance relative to their size, but they're still useful: be sure you include keywords there too.
Never use header tags as a substitute for the FONT tag. Use FONT tags or Cascading Style Sheets to emphasize words on your site. A search engine spider that finds this code:
Enroll Now!
would assume that your page is about "Enroll Now" and not about a cooking class or volunteer training session. Same for H2 to H6
One thing that I frequently like to do with header tags is make them an actual link.This points to another relevant area of the website and gives the landing page a deep link to an internal page, with the correct anchor text, prominently placed in the body of the webpage.
Although your header text is the logical place to include keywords, don't neglect your page content. Even search engines that don't place more weight on keywords in header text use keyword frequency as part of the page's overall score. Sprinkle keywords and their synonyms liberally throughout your text and inside many HTML codes.
But be reasonable too. You don't want your content to sound stilted or repetitive. Too much repetition may get your page penalized both by visitors and search engines!
- Munnu
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